Beautiful skin is not just a matter of DNA. In fact, the latest studies show that only between 3% and 10% of skin ageing factors depend on genetics, and we are responsible for everything else. The condition of your skin depends on many factors, from how well you take care of your skin to how well you protect it from UV rays to your lifestyle. Here is why a natural antioxidant serum can help restore your skins beauty.
Aside from daily sun protection, one skincare ingredient category you can never have too much of is antioxidants. These powerful ingredients actively fight the production of free radicals, which are notorious for causing oxidative stress and instigating cellular damage. Free radicals originate from various sources, including sunlight, dust, pollution, and smoke.
Promising a plethora of benefits to your skin, it is no wonder NANU’s Ageless Defence Oil Serum was a winner in the ‘Beauty Shortlist Awards 2023’, recognised as a significant accolade that celebrates the best in natural beauty and health.
Discover the transformative power of this incredible Vitamin C serum, featuring an outstanding, powerful antioxidant blend. The award-winning NANU antioxidant serum is made with a potent combination of a particular form of Vitamin C called Tetra C (Ascorbyl Tetraisopalmitate), Astaxanthin and Bakuchiol. It is a true antioxidant powerhouse that actively fights against the signs of skin ageing even on mature skin and works effectively on pigment spots and acne prone skin.
It tackles a variety of concerns, ranging from premature ageing and uneven skin tone to increasing cell renewal. It also helps safeguard from sun damage and reduce the appearance of pigmentation and imperfections to help restore radiance for an unmistakably natural glow and brighter skin.
NANU aims to create luxurious, 100% natural, plant-based skincare products that perform better than conventional beauty products. The brand combines the best of two worlds — nature and science — giving the skin what it needs to be its healthy-looking best, at every age. The potency of NANU’s intelligent formulations stems from carefully selected clinically tested active ingredients. The brand meticulously blends these ingredients in concentrations scientifically proven to be beneficial to the skin. Each ingredient is pure, and every product is made by hand to optimise quality, freshness and efficacy.
The result is a range of products that target not only the signs of skin ageing and sun damage, uneven skin tone, correcting skin problems such as dry skin, blemishes and acne but also support all aspects of healthy skin.
Take your skincare routine to the next level with NANU’s products that combine proven science and nature’s bounty with high-performing results. Achieve flawless skin, naturally.
What makes the super antioxidant serum by NANU so special
Formulated by Nuša Marinc — who graduated in organic anti-ageing skincare at Formula Botanica, the world’s leading accredited and award-winning Organic Cosmetic Science School — the multi-award-winning Antioxidant Oil Serum lives up to the hype. Master formulator Nuša Marinc knows precisely which ingredients strengthen, firm and brighten skin, so you can trust that this formula delivers on its promise. With five-star reviews across the board, it has already won several awards and is one of NANU’s best-selling skincare products.
The Ageless Defence Oil Serum is a highly potent medley of super antioxidants, delivering both immediate and long-lasting results. The key components include two of the most potent natural antioxidants: Astaxanthin and a groundbreaking variant of Vitamin C called Ascorbyl Tetraisopalmitate (ATIP) — which is exceptionally stable and non-irritating — providing strong protection against oxidative stress. The serum is enriched with Bakuchiol extract and carrot concentrate, renowned for being abundant in Vitamin A and both forms of Vitamin E. To achieve maximum results, extracts of rosehip seed, Schisandra, and sea buckthorn fruits are incorporated. The carrier oil is squalane, to which jojoba oil has been added.
The synergy of these carefully selected active ingredients, rich in antioxidants, creates a highly potent formula that effectively fights free radicals and, consequently, the visible signs of skin ageing.
Boasting well-researched ingredients and a range of antioxidants, NANU’s Ageless Defence Oil Serum offers numerous key benefits for your skin. This super-antioxidant serum can act as a protective skin barrier against free radicals — unstable molecules responsible for cell damage. Free radical damage is triggered by sources of internal and external stressors, including UV exposure, insufficient sleep, environmental pollution, and poor nutrition, to name a few. Without the help of antioxidants, free radical damage can lead to common skin issues like lack of firmness, fine lines and wrinkles, uneven skin tone and texture and discolouration.
Apart from successfully fighting against free radicals and thus with visible signs of skin ageing (reduces expression and fills deep wrinkles), NANU’s Ageless Defence Oil Serum delivers several ancillary benefits for your skin. Here are some of its most noteworthy benefits:
• Promotes healthy skin
• Reduces dark spots and sun damage
• Helps even out skin tone
• Improves dullness and discolouration
• Restores skin’s glowing and radiant complexion
• Addresses signs of ageing
• Helps reduce the appearance of fine lines and wrinkles
• Adds firmness and elasticity to the skin
Navigating skincare ingredients can be challenging, especially regarding broad categories such as antioxidants. You are likely already familiar with some of the well-known antioxidants used in skincare, such as Vitamin C and niacinamide (also known as B3). Antioxidant-rich ingredients are high-performance when targeting anti-ageing problems, but these benefits are elevated when combined with the right concoctions of ingredients. The best antioxidant serums use Vitamin C together with powerful supporting antioxidants.
A feat of intelligent formulation, two of the most potent natural antioxidants are combined in NANU’s Ageless Defence Oil Serums, creating a powerhouse skincare product. This serum has been carefully formulated with performance in mind — whilst being kind to the most sensitive skin types too. Not only do the antioxidant serums address pigmentation and ageing, but also work to reset the skin following exposure to environmental aggressors such as sun, air pollutants, etc.
Some of the hero ingredients of this antioxidant face serum include:
ASCORBYL TETRAISOPALMITATE (ATIP). This multi-functional ingredient is an oil-soluble form of Vitamin C that provides exceptional antioxidant protection from harmful free radicals. This stable Vitamin C derivative penetrates deeply and efficiently into the skin yet is non-irritating. It helps fight sun-induced damage to the skin, stimulates collagen production, increases the skin’s elasticity and density, improves the skin’s texture, and brightens the complexion.
Here are some scientifically proven Ascorbyl Tetraisopalmitate benefits:
• Remains in the skin cells forty to eighty times longer than L-Ascorbic Acid and will have as much as four times the effect1
• Allows for faster percutaneous absorption than other forms of vitamin C5 — cells absorb ten times the concentration of ATIP compared to L-Ascorbic Acid (manufacturer’s study)
• Reduces trans-epidermal water loss, increases skin elasticity, and visibly improves skin texture2
• Is a proven precursor of vitamin C and effectively suppresses UVB-induced skin pigmentation3
 Stamford, N. (2012). Stability, transdermal penetration, and cutaneous effects of ascorbic acid and its derivatives. Journal Of Cosmetic Dermatology, 11(4), 310-317. doi: 10.1111/jocd.12006
 Pilot evaluation of safety, efficacy, and tolerability of a new topical formulation for facial hyperpigmentation, combining ascorbyl tetraisopalmitate and crosslinked resilient hyaluronic acid. (2018). Journal Of The American Academy Of Dermatology, 79(3), AB222. doi: 10.1016/j.jaad.2018.05.889
 Ochiai, Y., Kaburagi, S., Obayashi, K., Ujiie, N., Hashimoto, S., Okano, Y., Masaki, H., Ichihashi, M., & Sakurai, H. (2006). A new lipophilic pro-vitamin C, tetra-isopalmitoyl ascorbic acid (VC-IP), prevents UV-induced skin pigmentation through its anti-oxidative properties. Journal of dermatological science, 44(1), 37–44.
ASTAXANTHIN. Red Algae, also known as Astaxanthin, is one of nature’s most potent antioxidants. One of the reasons this super algae is so effective for the skin is its ability to neutralise several free radicals simultaneously and protect the skin and body from oxidation, damage and inflammation. It has natural UV-blocking properties that help protect the skin from sun-induced damage, including the formation of dark spots on the skin. Additionally, Astaxanthin increases skin hydration, retains moisture and promotes elasticity, resulting in smoother and more radiant skin and a reduction in the appearance of fine lines and wrinkles.
BAKUCHIOL. With potent anti-ageing properties, Bakuchiol, an antioxidant known as a natural retinol serum alternative, has many benefits for our skin. Bakuchiol improves the skin’s defence against oxidative and inflammatory stress, stimulates collagen synthesis and activates anti-ageing genes and proteins. Some of its most noteworthy benefits include an increase in skin firmness and cell turnover. It has been shown to prevent premature collagen degradation (from UV or photoaging), all while stimulating collagen synthesis. Also, Bakuchiol possesses good photostability, which means that UV rays do not inhibit the effect of the active ingredient. Thanks to the antioxidants contained, Bakuchiol protects the skin against free radicals. Additionally, it reduces the appearance of fine lines and wrinkles and improves the elasticity and firmness of the skin. It stimulates collagen production, reduces skin pigmentation and improves skin tone and radiance.
What sets NANU apart
Guided by the principle that the products must be highly effective, NANU goes the extra mile to create results-driven products of exceptional quality. From specific concentrations to meticulous formulations, filling, and packaging, every detail is attended to with care and precision. This unwavering attention ensures that each product is crafted to perfection, guaranteeing the best results possible. It specialises in products that prevent, restore, and repair the most common signs of ageing and promote healthy, hydrated skin.
NANU has several notable highlights, with the standouts being:
SCIENCE-BACKED SKINCARE. Every product is developed with a profound understanding of skincare science, using excellent and effective ingredients that have been extensively researched and tested to deliver noticeable and enduring results. NANU places a premium on ingredients of natural origin that are scientifically proven in targetting specific skincare concerns.
The brand has searched for scientific studies confirming each ingredient’s effectiveness for all its active ingredients. It looks for scientific evidence supporting the ingredients’ ability to deliver desired results, be it improving hydration, diminishing wrinkles, evening skin tone, tackling pigmentation or addressing other issues.
EXPERT FORMULATIONS. Formulation is an art and a science. When formulated correctly, the right ingredients at the right concentration in the right combination can create skincare magic.
Rooted in many years of research, NANU’s formulations are a fusion of science, high yet safe concentrations, clean ingredients and potent actives. The brand carefully selects active ingredients that work synergistically, amplifying their collective results. By combining compatible ingredients, it maximises the overall efficacy and benefits of its formulations.
ACTIVE INGREDIENTS THAT ARE SCIENCE-BACKED WITH PROVEN EFFICACY. Generally, an effective skincare product contains one or more active ingredients (e.g., antioxidants, moisturisers, melanin inhibitors, anti-microbial, anti-inflammatory) to address whatever skin problem you want to target. Most active ingredients have precise research-backed percentage ranges in which they deliver their best, most effective work for the skin.
Powered by science, NANU’s formulations are made with the most potent active ingredients in optimal concentrations to deliver the best results. The brand highlights which active ingredients have been included in the formulation for all its products, the specific issue each ingredient addresses and what you can expect from the product.
QUALITY NATURAL INGREDIENTS. NANU selects quality ingredients with proven efficacy in skincare products and develops formulations that harness their optimal benefits. The brand prioritises ingredients that are pure, stable, and proven in laboratory testing to ensure their potency and efficacy.
The brand uses more than 120 highly vetted ingredients selected for their effectiveness, performance and safety. All ingredients are of 100% natural origin and organic where possible. They are sourced exclusively from verified suppliers.
SAFETY AND SKIN COMPATIBILITY. NANU prioritises ingredients that have been thoroughly evaluated for safety and suitability for a wide range of skin types. The brand considers factors such as potential allergenicity, irritancy, and known sensitivities to ensure the products are gentle yet effective.
TRANSPARENCY. Upon request, NANU provides customers with all the safety and technical data sheets for each ingredient to fully inform and disclose each ingredient that goes into its products, so you know exactly what you use on your skin.
HANDMADE IN SMALL BATCHES. Handmade in Slovenia, NANU’s skincare range is carefully crafted in small batches to enhance freshness and effective results. Once you try the range, you will understand the quality and workmanship that goes into each batch.
ECO-CERTIFICATE. The ECOGEA certification is a testament to NANU’s skincare range’s high quality and naturalness. This means that all ingredients have been thoroughly checked and are in accordance with natural and organic concepts. All products must also have expert documentation available, guaranteeing that all safety, toxicity and environmental impact requirements are complied with.
SUSTAINABILITY INITIATIVES. NANU uses Miron Glass to preserve the quality and potency of the natural ingredients found throughout the range. The unique properties of Miron violet glass filter out the more damaging rays of the visible light spectrum and allow portions of the UVA and infrared light waves in, keeping the products inside fresher for a more extended period. The longer shelf life and the possibility to reuse and recycle make MIRON glass the sustainable choice.
There are no microplastics in any of NANU’S products. Moreover, all packaging is designed to be either biodegradable or recyclable.
INTERNATIONALLY AWARD-WINNING. NANU received four awards this year from The 2023 Beauty Shortlist Awards’ panel of independent beauty experts, competing with the most prestigious natural skincare and wellness brands, in an event that over the last decade has championed excellence in Clean Beauty, Wellbeing and Eco Lifestyle.
Three products were among the winners, including Intensive moisturising fluid with vitamin B3 and Centella Asiatico (Editor’s Choice), Antioxidant serums with vitamin tetra C and astaxanthin (Editor’s Choice) and Moisturizing serum with hyaluronic acid, peptides and papaya (Editor’s Choice). Among the Commended products was Gentle cleansing milk with ginseng and papaya.